«

»

Apr 15

Honda Automobiles: New Honda Safety Campaign Reminds Millennials About Dangers of Texting and Driving in Conjunction with Distracted Driving Awareness…

Honda “#ThumbsUp” campaign uses emoticons to stress importance of not texting while driving Social media campaign targets broad audience of English- and Spanish-speaking youth with videos, GIFs and downloadable mobile wallpaper Honda is initiating a new social media program aligned with April’s Distracted Driving Awareness Month to call attention to the dangers of texting while driving. In support of this first-ever National Highway Traffic Safety Administration (NHTSA) initiative , Honda is launching the “Thumbs Up” (#ThumbsUp) social media campaign to reach young drivers by utilizing the emoticons that are essential to millennial texting, along with a video that illustrates the importance of safe driving.

Continue reading here:
Honda Automobiles: New Honda Safety Campaign Reminds Millennials About Dangers of Texting and Driving in Conjunction with Distracted Driving Awareness…

Tweeter button Facebook button Stumbleupon button Newsvine button Youtube button