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Jun 11

Honda Automobiles: Honda Makes Massive Investment in Music with Launch of Honda Stage

Honda assembles music ‘Dream Team’ to launch massive youth marketing initiative Honda Stage to provide one-of-a kind curated music content live and online through: hundreds of pieces of exclusive online videos, news, interviews and performances through a dedicated Honda Stage channel www.youtube.com/HondaStage and distributed via multiple music channels, dozens of live concert events, expanded Civic Tours and several music festival sponsorships Honda Stage program expected to garner billions of impressions through interactive and online distribution agreements with music industry leaders Building on its deep foundation in bringing music to fans, American Honda has brought together an unprecedented group of entertainment and technology leaders, including Clear Channel Media and Entertainment (iHeartRadio), Live Nation, REVOLT, Vevo and YouTube, to produce and distribute some of the best original, high-quality, music content available under the new Honda Stage name, through dozens of live events and exclusive online content. Honda Stage is a unique 360-degree, multi-platform music program designed to meet music fans in environments where they are already searching for and consuming music, providing Honda an opportunity to further build brand awareness and loyalty.

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Honda Automobiles: Honda Makes Massive Investment in Music with Launch of Honda Stage

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